1. Parties and acceptance
These Terms of Use are between GK Teknoloji Danışmanlık A.Ş. (the “Company”) and the natural or legal person (the “User”) who uses the contentnavi.ai website and application (the “Platform”). By creating an account, using the free trial or purchasing a package, you are deemed to have accepted these terms. If you act on behalf of a company, you declare that you are authorised to bind that company.
2. Definitions
- Content: Blog, category page or website copy generated by the Platform based on the User’s inputs.
- Input: The title, keyword, brand name, tone of voice and similar information entered by the User.
- Output: The content generated by the Platform and its attachments.
- Package: The service packages named Smarter, Growth, Scale and Enterprise, each providing a certain number of content generation credits.
- Revision: Re-editing previously generated content at the User’s request within the same input framework.
- Free Trial: The 1 free content generation credit granted upon sign-up.
- Business User: A User acting for commercial or professional purposes.
3. Description of the service
The Platform offers content generation focused on SEO and GEO (generative engine optimisation). The Platform compiles and analyses data collected from sources such as SerpAPI, Ahrefs, Google Trends and the Google Ads Keyword Planner with OpenAI and Google (Gemini) models and prepares original content based on your Inputs. Outputs can be exported as PDF and DOCX. The scope of the service is determined by the selected package. Third-party data sources and AI providers are not under the Company’s control; these services may change from time to time.
4. Membership and account
- You must be at least 18 years old to sign up. You agree to provide accurate, up-to-date and complete information.
- You are responsible for the security of your account details. You must not share your account with others. All actions taken from your account are deemed yours.
- You must notify us immediately if you suspect unauthorised use.
5. Free Trial
When you sign up, 1 free content generation credit is added to your account. This credit is valid once per natural person or company; it is non-transferable and cannot be exchanged for cash. If an attempt is made to use this credit again by opening multiple accounts or by other means, the Company may cancel the credit and close the account. Trial content includes 1 revision. The Company may change the scope of this credit going forward.
6. Packages, fees and payment
| Package | Number of contents | Price (Türkiye) | Revisions |
| Smarter | 10 | 8,500 TRY | 5 |
| Growth | 25 | 20,000 TRY | 10 |
| Scale | 50 | 35,000 TRY | Unlimited [fair use clause] |
| Enterprise | Custom | Custom offer | Determined by a custom contract |
Prices are in Turkish Lira, including VAT. For the “Global” option on the site, prices and the currency are in USD. Tax on payments by Users outside Türkiye is applied in accordance with the relevant legislation.
Payment is made online by credit card via Stripe; the parties and billing information relating to payment collection. Packages are purchased once and do not renew automatically. The content credits of a purchased package can be used during the package usage period. Fees are charged at the price applicable at the time of payment; later price changes do not affect packages already purchased.
7. Revisions and Expert Editor
Revision rights depend on the package as shown above. A revision is the correction or reformatting of generated content within the same input framework; a different topic or keyword counts as new content. Content may be reviewed by an Expert Editor as determined by the Company; this review does not guarantee the accuracy of the content or that it will produce results.
8. User obligations and prohibited uses
The User is solely responsible for the accuracy, timeliness and lawfulness of all information, documents, text, images, keywords, brand names and other inputs provided to the Platform, and for having the rights and authority necessary to use, process and transfer them to the Platform.
Before publishing, sharing or using content created through the Platform for commercial purposes, the User must check its accuracy, timeliness and compliance with the legislation and the rights of third parties. All legal, administrative, criminal and financial liability arising from the inputs provided by the User, the instructions given and the way the created content is used, modified, published or shared with third parties belongs to the User in accordance with the relevant legislation.
It is prohibited to use the Platform to generate content that is unlawful, misleading, deceptive, hateful or violent, aimed at the abuse of children, or that infringes the copyright, trademark, personality or personal data rights of third parties. Content created in fields requiring expertise such as health, finance and law may not be published without the necessary professional and legal verification.
Crawling the Platform with automated tools (scraping), examining it through reverse engineering, circumventing security measures, attempting unauthorised access, extracting, copying or reselling in bulk without permission the data obtained from third-party data providers, sharing accounts and abusing free trial credits are prohibited.
If the Company becomes subject to third-party claims, lawsuits, enforcement proceedings, administrative sanctions or other legal proceedings due to the User’s breach of these obligations, the User is obliged to cover, to the extent legally attributable to the User, the direct damages suffered by the Company, awarded compensation, administrative fines and reasonable litigation costs and attorney fees arising from breaches resulting from the User’s own fault and area of responsibility.
The Company’s liability arising from its own fault and from obligations that cannot be excluded by law is reserved. If the Company detects unlawful use, it has the right to restrict access to the relevant content, stop content generation, suspend the user account or terminate the agreement for just cause.
9. Inputs and personal data
You are responsible for the lawfulness of your Inputs and for holding the necessary rights over them. You must not add personal data of others or special categories of personal data to Inputs. The processing of your data is subject to the Privacy Policy, the KVKK Information Notice and the Cookie Policy.
10. Artificial intelligence and generated content
Outputs are generated by artificial intelligence models. You acknowledge that: (a) Outputs may contain inaccurate, incomplete or outdated information; it is your responsibility to check them before publishing. (b) Outputs are not legal, medical, financial or any other professional advice. (c) The originality of Outputs, the absence of plagiarism or that they will not infringe third-party rights is not guaranteed; similar inputs may produce similar outputs for other users. (d) No particular ranking, visibility, traffic or conversion result in search engines or generative AI systems is guaranteed. (e) Keyword volume and similar data are based on third-party sources and are estimates.
11. Intellectual property
The intellectual and industrial property rights in the Platform’s software, source code, infrastructure, design, interface, brand, logo, databases, data collection and analysis methods, algorithms and all other elements belong to the Company or the relevant right holders. These Terms of Use do not transfer to the User any ownership or economic rights over these elements and only grant a limited, non-exclusive, non-transferable and non-sublicensable right to use the Platform within the scope and for the purposes specified in the agreement.
The User accepts and undertakes that they hold the necessary rights to use, process and transfer all information, text, images, brands, logos, keywords and other inputs provided to the Platform, and that these inputs do not infringe the intellectual and industrial property rights, personality rights or other legal rights of third parties. The User is responsible for the lawfulness of the inputs and for third-party claims arising from them.
The Company grants the User a worldwide, perpetual, non-exclusive authorisation, limited to the rights the Company holds or is authorised to grant, to use, reproduce, publish, adapt, modify and communicate to the public, in the User’s commercial activities, the Outputs created and paid for under the package purchased by the User. This authorisation does not confer any rights over the Platform’s software, infrastructure, algorithms, databases, third-party data sources or other elements. Outputs created under the free trial are subject to the same terms of use.
The User acknowledges that the Company does not guarantee that Outputs created through artificial intelligence are original, unique, eligible for copyright protection or free from third-party rights, and that the same or similar Outputs may also be created for other users. The User is responsible for checking the accuracy, lawfulness and fitness for purpose of the Outputs, and for liability arising from their publication and commercial use. The Company’s liability arising from its own fault and from obligations that cannot be excluded by law is reserved.
The User authorises the Company to process the Inputs provided to the Platform and the Outputs created, to the extent necessary, for the purposes of providing the service, content generation, analysis and revision, carrying out technical operations, ensuring security and improving service quality, and to transfer them for these purposes to third-party providers from which services are obtained. The relevant legislation and the Company’s data protection obligations regarding the processing and transfer of personal data are reserved. The Company may not market the User’s Inputs and Outputs to third parties without permission or use them as independent commercial content.
Without the Company’s prior written permission, the User may not copy, reproduce, modify, transfer to third parties, have others reuse for commercial purposes or create derivative products and services from the software, source code, algorithms, databases or other protected elements of the Platform. The Company reserves all claims, lawsuits and compensation rights arising from the agreement and the legislation in the event of infringement of these rights.
The User’s trade name, trademark, logo or other identifying elements may not be used by the Company for advertising, promotion or reference purposes without the User’s prior explicit permission.
12. Third-party services
The Platform works with third-party services such as OpenAI, Google, SerpAPI, Ahrefs and Stripe. Interruption, modification or termination of these services may affect the Platform’s features; in such cases the Company makes reasonable efforts, but its liability is subject to the limits in Article 14.
13. Service level and interruptions
The Platform is provided “as is” and “as available”. There may be temporary interruptions due to maintenance, updates or technical reasons.
14. Limitation of liability
The Company is not liable for any direct or indirect damage, loss or claim arising from the use of the Platform, content generated by artificial intelligence or third-party services. If the Company’s legal liability is established by a final court decision, its liability is limited solely to the degree of fault attributed to it and, to the extent permitted by law, to the total package fees paid by the User in the last six months.
15. Indemnity
The Business User agrees to hold the Company harmless against third-party claims arising from the use of its Inputs or Outputs in breach of the law or third-party rights.
16. Suspension and termination
The User may close their account at any time; closing the account does not give rise to a refund for a paid package (refund and payment terms are set out in the Subscription and Sales Agreement). In the event of a breach of these terms, the Company may close or restrict the account with a warning or without prior notice; any refund of fees collected is determined according to the nature of the breach and the legislation.
17. Users outside Türkiye
- The Platform is operated from Türkiye. Those accessing it from outside Türkiye are responsible for complying with the local legislation of their country.
- The mandatory rules of your country that cannot be excluded by contract are reserved.
- You may not use the Platform for persons or purposes subject to export controls or sanctions lists.
- Tax, VAT or similar obligations are applied in accordance with the relevant legislation.
- The Turkish text of these terms prevails. Versions in other languages are for information purposes; in case of conflict, the Turkish text applies.
18. Changes
The Company may update these terms. Material changes are announced by email or through the Platform at least [30] days before they take effect. Continuing to use the Platform after a change means you accept the new terms; if you do not accept them, you can close your account.
19. Force majeure
War, natural disasters, epidemics, infrastructure and internet outages, prolonged outages of third-party API providers and other events beyond the Company’s reasonable control are deemed force majeure; obligations are postponed for that period.
20. Notices and evidence agreement
Notices are sent to the User’s registered email address or through the Platform. The Company’s electronic records (logs, order and approval records) constitute conclusive evidence for Business Users under Article 193 of the Turkish Code of Civil Procedure (HMK).
21. Governing law and jurisdiction
These terms are governed by Turkish law. For Business Users, the Courts and Enforcement Offices of Istanbul (Çağlayan) have jurisdiction.
22. Severability
If any provision of these terms is invalid, void or unenforceable, this does not affect the validity of the other provisions. The invalid provision is interpreted as, or deemed replaced by, the valid provision closest to the parties’ intention.
23. Assignment
The User may not assign their rights and obligations under these terms without the Company’s written consent. The Company may assign its rights and obligations under these terms to a third party in the event of a merger, demerger, transfer or restructuring; the User is informed in the event of an assignment.
24. Entry into force and contact
These terms enter into force on the date they are published on the Platform. For questions: legal@analyticahouse.com.